Gucci’s Insane FW17 Campaign Is Inspired by Star Trek

By: Andrea Brown
Jul 27, 2017

Gucci has released its Fall/Winter 2017 campaign, said to be inspired by classic sci-fi movies in the 1950s and ’60s, as well as the cult TV show, Star Trek.

The campaign was created by Gucci creative director, Alessandro Michele, and shot by Glen Luchford, who was also at the helm of the house’s Northern Soul-inspired pre-fall campaign.

The “Gucci and Beyond” campaign direction was first teased on Instagram back in April, with spooky casting-style interviews with some of the aliens who would eventually feature in the finished piece.

According to Gucci, “this season the collection is transported to a parallel universe where a mixed cast of humanoids, aliens, robots and earthlings unite for the Gucci invasion from a galaxy far, far away.”

The FW17 collection is accompanied by a B movie-esque trailer, also shot by Luchford. Watch it below.

Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Glen Luchford
Hair Stylist: Paul Hanlon
Make up Artist: Yadim Carranza