"If you have a skateboard, you're never bored". These words from skateboarding legend Luke Jackson. Luke is known as the most responsible man in skateboarding; he runs local skateboarding bible Session Magazine, Baseline Skate Shop and in a skate consultant for Converse. He says it’s always been important to him to document and archive skateboarding in South Africa.
Skateboarding has always influenced the fashion world but the problem is that all this lacks authenticity. "It’s crucial that skateboarders are involved in all aspects of skateboarding. Skateboarders are pop culture influencers and so a lot of brands want to tap into that. They don’t necessarily know how to do it though, because they don’t understand how skateboarders think, as we’re a pretty specific niche subculture. Still, they want to influence skateboarders because skateboarders have an influence on wider popular culture,” says Luke.
The sustainability of the culture comes down to brands supporting skateboarding instead of taking advantage of it.
Luke takes to the streets in the ultra cool Converse Chuck Taylor All Star II Shield Canvas sneaker. The sneaker combines the enhanced comfort of a Nike Lunarlon sockliner, non-slip padded tongue and micro-suede lining with materials that can also withstand most climate challenges. Converse has added a water repellent Shield Canvas and a gusseted tongue, as well as removing the medial eyelets to make a durable sneaker that is ready for wet and rainy adventures. The sneakers also feature reflective heel webbing and barrel laces for added visibility in low light environments. Check out www.converse-sa.co.za for more info.