If you haven’t heard by now, YouTube content creators have been up in arms this week as their old videos will no longer gain revenue through YouTube’s advertising. The move on YouTube’s part is the result of non-compliance with the video-sharing website’s old but “new” advertising policies.
YouTube’s advertising policies state that content containing the below are “not advertiser friendly”.
YouTube has been trending in the news due to various reports from YouTube creators displaying notifications received from the video-sharing website saying that their videos have been demonetized. In case you’re unfamiliar with how YouTube stars earn money, they have an AdSense account which allows them to earn revenue from ads on their videos. When a video is demonetized, it means the creator is unable to receive income from the AdSense revenue from said video.
The company, unfortunately, has the right to do this. In fact, they’ve been demonetizing videos since 2012, when they first introduced their new “ad-friendly” guidelines. At the time, and today, the company uses an algorithm to remove videos that do not follow the rules. But, even though the company has previously held guidelines for ad-friendly content, the descriptions of what is considered ad-friendly are vague and seem to censor creators, rather than help them create better content.
Read more here.