How your business can make money on Pokemon Go

By: Andrea Brown
Aug 25, 2015

When Pokemon Go launched in July 2016, it simultaneously did two things—brought augmented reality (AR) to the masses, and proved it could make money while doing so. In fact, it quickly became the biggest mobile game in US history.

But, all that popularity came with a price. Because the game uses GPS coordinates and real-life landmarks, players were turning up at places like the Holocaust Museum and Auschwitz, just to catch Pokemon. Also, the game has also been used to lure players into secluded areas where they can be robbed.

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